A hotel brand that makes travel authentic and social for the millennial explorer.

From white sandy beaches and vibrant city centres to extradentary mountain views in an era of discovering local experiences.

Vision

The preferred hotel brand which creates a space for the millennial traveller to socialise, connect with local experiences, enjoy easy and fun living whilst being a truly memorable experience, and provide value to the community, guests, partners, and employees.

Target Audience

Global Millennials

Mission Statement

To give the guest an authentic local experience of each destination in a fun, comfortable, connected and socially inspired space.

Tone of Voice

Fun, quirky and straight to the point. Write it how I talk it and includes humour and pop culture. Talk about travel hacks but avoid cliche buzzwords like FOMO, YOLO, or OMG.

Elevator Pitch

Explorar Hotels & Resorts offer travellers the opportunity to explore and experience each of our destinations from a vibrant, comfortable and fun base, with a team that makes exploring and enjoying
the destination easy using their local knowledge with everything at your fingertips.